And that's if your book is well-written and well-marketed. Business books can also help broaden your audience, increase awareness about who you are, bring in new consulting gigs and raise the stakes for every deal you seal. If you know your subject matter, speak on it, blog about it or teach it regularly, a book might be a powerful tool for elevating your expert status to the next stage. Traditionally published books are powerful for building additional credibility for an already established expert. Considering an author makes between $1.50 and $2.75 per hardback copy sold at full price (and in the world of Amazon, that doesn't happen often), you need other reasons for writing it. In 2009, The New York Times cites that only 62 out of 1000 titles sold more than 5,000 copies. The plain truth is that writing a business book isn't going to make you famous or rich. If you're seeking Malcolm Gladwell-style fame and fortune, you can stop reading now. With over 11,000 business books published each year, here’s your chance to join the fray, rise above the noise and have a better opportunity for success-from the day you have a book idea to well beyond publication date. I found some publishing industry experts-a literary agent, publishers, and a publicist-to weigh in alongside me.
Having been through the traditional publishing process twice for very different books (my branding book and then my book about egg donation), I thought of all the things I wish I’d known before I started the publishing process, including the people who can help you fulfill your goals of writing a business book and what to expect along the way. One of the questions I’m asked the most during speaking engagements is, “So, I want to write a business book.
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